Nowadays marketers are making new effort in technique called Influencer Marketing. As per report 63% of the marketers have increased their investment into this. But here thing is that you can’t just use your money like liquid. Marketers have to know where and how they are spending their money. Spending more money is not going to give you greater goods. This marketing campaign need to have good strategies. Here we will discuss some tips that might be useful to you:
How Much Influencer is Worthy:
Some startups can use this strategy as a good option to get larger traffic where some businesses have this marketing option integral already. For example if we talk about apparel or jersey then videos make good influence on the market. These jersey or brand products can be used in music videos as there is increment in video streaming numbers. By this way videos leave good influences on the people. This increases awareness of your brand and style and increase in name that means increase in traffic.
Redirect The Traffic:
Increasing brand name is not enough because everyone is doing that. You have to make sure that all the traffic is redirected to your product. Try to redirect the traffic via links with the help of your influencer. While you are using YouTube or Blogger it is bit easy. Things changes when you try to do it with Instagram because it has only once space for that. Not just one space, it is on the profile of your brand. Changing the window or breaking their flow of using app is not usually done by people.
You have to build the trust first into your followers. This trust can be used in future to influence them. Building trust will help you in gaining big number of followers. Now if these followers trust you they will trust the link your Brand and product. No matter how much follower you gain, you have to keep sharing the link. It eases the way of shopping for your customer and followers.
Target Right Audience:
Always choose an influencer that has the traffic you want to target. Different influencers have different region of traffic. Use their demographics to know about your influencer because investing money on wrong one is nothing but waste. It will never going to give you any juice. You need some extra tools like MailChimp and GrooveJar those will help in getting knowledge of influencer’s demographics.
So at the end we can say that with the help of right influencer we can increase brand name. No matter what your business is influencers need to be right. It has to be target oriented as well as budget compatible because you can’t invest too much into it.