Celebrity endorsements are among the most powerful forms of modern advertising. A familiar actor, sportsperson, musician or social-media personality can transform an ordinary commercial into a campaign…

High-profile crime cases rarely remain confined to the police station or courtroom. Once a serious crime captures public attention, investigators face pressure from families, media organisations, political…

Celebrity advertising has always depended on one basic idea: people pay attention to familiar faces. A popular actor can make a product appear fashionable, trustworthy, aspirational or…

Delhi has once again seen young women and students taking to the streets to demand greater safety, accountability and freedom in public spaces. The latest protests began…

India's transition toward electric mobility is changing more than the vehicles on its roads. It is also transforming the infrastructure that supports transportation, particularly the way cities…

For generations, travel in India was strongly associated with family holidays, group outings, religious journeys, honeymoons and carefully planned vacations with friends. Travelling alone was often viewed…

Emergencies can change a person's life within minutes. A serious accident, unexpected medical condition, natural disaster, house fire, sudden loss of income, or family crisis can create…

For many years, air travel was associated with speed, convenience, and modern mobility, while trains were often viewed as a traditional form of transportation. Young travellers in…

News has traditionally been organised around geography. A local newspaper might focus on events in a particular city, district, or neighbourhood, while national publications concentrated on stories…

Sports have always been more than competition. For millions of people around the world, following a team or athlete can become part of personal identity, community, entertainment,…