Synthetic Influencers: Can AI-Generated Personalities Build Real Audiences?
Social media
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Social media
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Synthetic Influencers: Can AI-Generated Personalities Build Real Audiences?

Anshika Jain - Sep 25, 2026

Social media influence was once closely associated with people. Creators shared their opinions, routines, interests, experiences, and personalities, gradually building…

From Influencer to Entrepreneur: The New Indian Creator Economy
Career
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Career
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From Influencer to Entrepreneur: The New Indian Creator Economy

Anshika Jain - Sep 24, 2026

India's digital landscape has undergone a significant transformation over the past decade. Social media platforms that were initially used primarily…

Celebrity Branding: How Public Figures Build Businesses Beyond Films
Business
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Business
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Celebrity Branding: How Public Figures Build Businesses Beyond Films

Anshika Jain - Sep 18, 2026

The role of celebrities has changed significantly in the modern business environment. Actors, musicians, athletes, television personalities, and digital creators…

The Rise of Small Businesses on Instagram and YouTube
Business
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Business
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The Rise of Small Businesses on Instagram and YouTube

Anshika Jain - Sep 18, 2026

The rise of Instagram and YouTube has transformed the way small businesses promote their products, connect with customers, and build…

Cybercriminals and Fake Online Platforms: How Users Are Being Tricked by Trusted Websites
Social media
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Social media
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Cybercriminals and Fake Online Platforms: How Users Are Being Tricked by Trusted Websites

Anshika Jain - Sep 17, 2026

The internet has transformed the way people communicate, shop, study, work, make payments, and access essential services. With just a…

The Rise of Citizen Journalism: When Ordinary People Become the First Source of Breaking News
News
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News
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The Rise of Citizen Journalism: When Ordinary People Become the First Source of Breaking News

Anshika Jain - Sep 17, 2026

For decades, breaking news was primarily reported by professional journalists working for newspapers, television channels, radio stations, and established news…

From Creator to Public Figure: How YouTubers Are Becoming Part of India’s Public Discourse
Entertainment
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Entertainment
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From Creator to Public Figure: How YouTubers Are Becoming Part of India’s Public Discourse

Anshika Jain - Sep 17, 2026

India’s digital media landscape has changed significantly over the past decade. YouTube creators who initially built audiences through entertainment, education,…

Social Media Influencers and Defamation: Why YouTube Videos Can Lead to Legal Battles
Social media
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Social media
0 shares35 views

Social Media Influencers and Defamation: Why YouTube Videos Can Lead to Legal Battles

Anshika Jain - Sep 16, 2026

Social media has changed the way people communicate, share opinions and consume information. A YouTube creator with a large audience…

Why Word-of-Mouth Is Becoming Bollywood’s Most Powerful Marketing Tool
Social media
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Social media
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Why Word-of-Mouth Is Becoming Bollywood’s Most Powerful Marketing Tool

Anshika Jain - Sep 15, 2026

Bollywood has always been an industry where conversations matter. A film may begin its journey with a star-studded announcement, an…

How Bollywood Is Keeping Ganpati Traditions Alive in the Digital Age
Life Style
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Life Style
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How Bollywood Is Keeping Ganpati Traditions Alive in the Digital Age

Anshika Jain - Sep 15, 2026

Ganesh Chaturthi is one of India’s most vibrant festivals, combining devotion, community participation, music, art and cultural expression. Every year,…