Celebrity influence has become one of the most recognisable strategies in modern advertising. From Bollywood actors endorsing skincare products to…

A protest at Nirma University in Ahmedabad has brought renewed attention to questions of women’s safety, hostel security, institutional accountability,…

Celebrity advertising has always depended on one basic idea: people pay attention to familiar faces. A popular actor can make…

Delhi has once again seen young women and students taking to the streets to demand greater safety, accountability and freedom…

Emergencies can change a person's life within minutes. A serious accident, unexpected medical condition, natural disaster, house fire, sudden loss…

The internet has always had a misinformation problem, but artificial intelligence is changing the scale, speed and sophistication of the…

The rapid growth of digital technology has transformed the way people communicate, manage money, access services, and conduct everyday activities.…

Artificial intelligence has changed the way digital images, videos, and voices can be created. A technology that was once associated…

For years, social media influence was closely associated with visibility. Influencers appeared on camera, shared their daily lives, built personal…

Social media platforms were originally built around a relatively simple idea: people should be able to create, publish, discover, and…