Every Small business know how much value brand equity have. It is something that creates loyalty that is carries beyond the prize. This loyalty is built upon the customer experience. Repetition of this acts creates value for your brand name. These values that your brand has created, motivated customer to recommend you to their known one. Serving everyone with the same quality increases your values. Actually it also kind of help in making potential customers. Everyone wants Brand name to be popular and respectful but making one different. But like nothing is impossible, Brand Equity can be build using these steps.
Define Your Standing:
One of the major step in building the brand equity is defining your position. A single that your brand is standing for. To define your position, put leaders in your company together. Their key role here is to highlight your brand. Represent facts why it is different and better than the competitors. It is like making sound for question “Who you are?”
Tell Them About Yourself:
Making an image of Brand is good but spreading story about it is also necessary. Your statement is like story behind that name, that product. It is the step where you spread story of why your brand is standing and how your brand is standing? People love to hear some motivation. Where this motivation is like crown jewel to your equity.
Make Them Taste Your Product:
People some time don’t buy your product. They need to realize that how much you have put yourself in it. Best way to show it, is to let them have a part of it. Share a glimpse/ sample of your service or product with them. This service to make them taste is free of cost to them. This helps in spread you name to them and build faith and good relations.
If Equity is in Danger:
The Equity stands upon the customer personal experience. Make sure that your work gives positive output but you can’t control what they think. Still you can make some difference here than the worst. Make sure you are answering all your customer. It doesn’t matter if they are giving positive or negative review. Their words makes your equity. Try to solve their problem regarding your service or products. A caring brand build good equity.
So here we can say that equity is mostly about serving your customers but still some other role need to be played. You need to let people know that you do exit. What you are and how you become that. Many questions need to be get answered. Be a good listener and problem solver to your customer. Your brand image may be built by customer but efforts done are only by you.